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The creative industry is constantly evolving, and for artists—whether dancers, actors, singers, writers, or visual artists—navigating these changes can feel overwhelming. In today’s shifting landscape, thriving as a creative requires talent, innovative thinking, adaptability, and a deep understanding of storytelling and marketing.

Why Audio Dramas Are Thriving in 2024

The rise of audio dramas has opened up new storytelling possibilities for creatives across disciplines. Alison shares how she leveraged this format with Wicked Dames and provides actionable advice for artists—from actors to writers—on how to break into audio storytelling. Whether you’re a performer or a visual artist looking to tell stories through different mediums, audio drama offers a fresh way to reach audiences.

Marketing Your Creative Work: Lessons from Wicked Dames

For many artists, the business side of their work—mainly marketing—can be challenging. Alison, who has worked with high-profile creatives, shares the marketing strategies that helped her promote Wicked Dames successfully. Whether you’re a dancer, singer, or visual artist, understanding how to market your creative work is essential. You will learn to grow your audience and make an impact.

Adapting to a Post-Strikes Entertainment Industry

The entertainment industry has seen dramatic shifts recently, especially after the strikes. For actors, performers, and all creatives, this means adapting to new opportunities, from independent projects to digital storytelling. Alison discusses how the industry is evolving and how you, as an artist, can stay ahead of the curve. Whether you’re a performer or visual artist, there are more ways than ever to get your work in front of the right audience.

Staying Resilient in Times of Uncertainty

Creative careers are filled with highs and lows, but resilience is vital to longevity. Alison emphasizes how creatives—actors, dancers, writers, or musicians—can push through challenges and stay true to their artistic vision. Her tips on managing creative risks and staying focused are invaluable for anyone looking to balance the highs and lows of a creative life.

Key Takeaways from the Podcast

1. Break into new storytelling formats: Audio dramas and podcasts offer innovative ways for artists, performers, and writers to reach new audiences.
2. Master the marketing of your creative work: Success isn’t just about talent; it’s about effectively promoting your work as a dancer, singer, visual artist, or actor.
3. Adapt to industry changes: The entertainment industry has shifted, and so should your creative career strategy.
4. Stay resilient: Navigating uncertainty is part of the creative journey. Focus on your artistic goals to succeed long-term.

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Ready to Learn More? Listen to the Full Podcast Episode!

Want to dive deeper into these topics and hear Alison Haselden’s whole story? Tune in to our podcast episode: Creative Momentum in a Changing World: Storytelling, Marketing, & Creating Your Own Opportunities. You’ll get actionable insights to help you grow your creative career, whether you’re a performer, visual artist, writer, or musician.

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With you on the journey, friend.

LBP X

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